Consumer Behavior Research: A Literature Review

Associating Factors With Public Preparedness Behavior Against Earthquake: A Review of Iranian Research Literature

Local preparedness against earthquakes has been recently highlighted in research and policies on disaster management and risk reduction promotion in Iran. To advance the understanding of public preparedness and how it can be applied in diverse localities, further information is required about the predictors of people’s adoption of mitigation activities and earthquake preparedness. A synth...

Online Consumer Behavior: A Review and Agenda for Future Research

The topic of online consumer behavior has been examined under various contexts over the years. Although researchers from a variety of business disciplines have made significant progress over the past few years, the scope of these studies is rather broad, the studies appear relatively fragmented and no unifying theoretical model is found in this research area. In view of this, we provide an exha...

A Critical Review of Online Consumer Behavior: Empirical Research

RFID: A Bibliographical Literature Review with Future Research Directions

Abstract Purpose of this paper: The purpose of this article is to review some of the most prominent applications of RFID in industries and to provide a comprehensive review of the work done from 1985 through 2007 and the research trend on that. The effectiveness of RFID and the challenges that it is facing with are also discussed. Some applications of radio frequency identification in supply ...

The Impact of Brand Image on Consumer Behavior: A Literature Review

The concept “brand image” has drawn significant attention from academics and practitioners since it was put forward, because it played an important role in marketing activities. Although brand image was recognized as the driving force of brand asset and brand performance, few studies have elaborated on the relationship between brand image and brand equity. Based on the brand image theories, thi...